Privacy Policy

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1

We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data means any data by which you can be personally identified.

1.2

The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Shop Name. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3

For security reasons and to protect the transmission of personal data and other confidential content, such as orders or inquiries sent to the controller, this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only, meaning you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server, known as “server log files.” When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

The website visited
Date and time of access
Amount of data sent in bytes
Source/referral from which you reached the page
Browser used
Operating system used
IP address used, if applicable in anonymized form

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. This data will not be passed on or used in any other way. However, we reserve the right to review server log files later if there are concrete indications of unlawful use.

3) COOKIES

To make your visit to our website attractive and to enable the use of certain functions, we use cookies on various pages. Cookies are small text files that are stored on your device.

Some of the cookies we use are deleted after the end of your browser session, meaning after you close your browser. These are known as session cookies. Other cookies remain on your device and allow us or our partner companies, known as third-party cookies, to recognize your browser on your next visit. These are known as persistent cookies.

When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values, depending on the individual cookie. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies are used to simplify the ordering process by storing settings, such as remembering the contents of a virtual shopping cart for a later visit to the website. If personal data is also processed by individual cookies implemented by us, processing is carried out in accordance with Art. 6(1)(b) GDPR for the performance of a contract, or in accordance with Art. 6(1)(f) GDPR to protect our legitimate interests in ensuring the best possible functionality of the website and a customer-friendly and effective website experience.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website. If we work with such advertising partners, you will be informed separately and individually about the use of such cookies and the scope of the information collected in the sections below.

Please note that you can configure your browser so that you are informed when cookies are set and can decide individually whether to accept them, or you can exclude the acceptance of cookies in certain cases or generally. Each browser manages cookie settings differently. This is described in the help menu of each browser, which explains how you can change your cookie settings.

You can find this information for the respective browsers at the following links:

Internet Explorer:
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox:
https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome:
https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Safari:
https://support.apple.com/kb/ph21411?locale=de_DE

Opera:
https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us, for example through a contact form or by email, personal data is collected. The data collected when using a contact form can be seen from the respective contact form.

This data is stored and used exclusively for the purpose of responding to your inquiry and for the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6(1)(f) GDPR.

If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after your request has been fully processed, provided it can be inferred from the circumstances that the matter has been conclusively clarified and there are no statutory retention obligations.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. The data collected can be seen from the respective input forms.

You may delete your customer account at any time by sending a message to the address of the controller mentioned above. We store and use the data you provide for contract processing.

After the contract has been fully processed or your customer account has been deleted, your data will be blocked in consideration of tax and commercial law retention periods and deleted after these periods expire, unless you have expressly consented to further use of your data or we reserve the right to further legally permitted use of the data, about which we inform you below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Registration for our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally.

We use the double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to click a corresponding link to confirm that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR.

When you register for the newsletter, we store your IP address entered by your internet service provider, as well as the date and time of registration, so that we can trace any possible misuse of your email address at a later date.

The data collected by us when you register for the newsletter is used exclusively for advertising communication through the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the controller named above.

After unsubscribing, your email address will be deleted immediately from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this policy.

6.2 Sending email newsletters to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for similar goods or services from our range to those you have already purchased.

For this, we do not need to obtain separate consent from you. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR.

If you initially objected to the use of your email address for this purpose, we will not send such emails. You have the right to object to the use of your email address for this advertising purpose at any time with effect for the future by notifying the controller named at the beginning.

You will only incur transmission costs according to basic rates. After receiving your objection, we will immediately stop using your email address for advertising purposes.

7) DATA PROCESSING FOR ORDER HANDLING

7.1

The personal data collected by us will be passed on to the transport company commissioned with delivery as part of contract processing, insofar as this is necessary for the delivery of the goods.

We pass your payment data on to the commissioned credit institution as part of payment processing, insofar as this is necessary for payment processing.

If payment service providers are used, we will inform you explicitly below. The legal basis for passing on data is Art. 6(1)(b) GDPR.

7.2 Use of payment service providers

PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or, if offered, “purchase on account” or “installment payment” via PayPal, we pass your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg, hereinafter “PayPal,” as part of payment processing.

The transfer takes place in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or, if offered, “purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR on the basis of PayPal’s legitimate interest in determining your ability to pay.

PayPal uses the result of the credit check regarding the statistical probability of non-payment to decide whether to provide the respective payment method. The credit report may contain probability values, known as score values. Where score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, may be included in the calculation of score values.

Further data protection information, including information about the credit agencies used, can be found in PayPal’s privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

SOFORT

If you select the “SOFORT” payment method, payment processing is carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany, hereinafter “SOFORT.”

We pass on the information you provide during the ordering process, together with information about your order, to SOFORT in accordance with Art. 6(1)(b) GDPR. Sofort GmbH is part of the Klarna Group, Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden.

Your data is passed on exclusively for the purpose of payment processing with SOFORT and only to the extent necessary for this purpose. Further information about SOFORT’s data protection provisions can be found at:
https://www.klarna.com/sofort/datenschutz

8) CONTACTING YOU FOR REVIEW REMINDERS

Own review reminder, not sent by a customer review system

We use your email address for a one-time reminder to submit a review of your order for the review system we use, provided that you have given us your express consent during or after your order in accordance with Art. 6(1)(a) GDPR.

You may revoke your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins using the Shariff solution

Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses so-called social plugins, or “plugins,” from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but only by using an HTML link on the page. This type of integration ensures that when you access a page of our website containing such buttons, no connection is initially established with Facebook’s servers.

When you click the button, a new browser window opens and loads the Facebook page, where you can interact with the plugins, if necessary after entering your login details.

Facebook Inc., based in the USA, is certified under the EU-U.S. Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and settings options to protect your privacy, please refer to Facebook’s privacy policy:
https://www.facebook.com/policy.php

9.2 Google+ plugins using the Shariff solution

Our website uses so-called social plugins, or “plugins,” from the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you click the button, a new browser window opens and loads the Google+ page, where you can interact with the plugins, if necessary after entering your login details.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Google, as well as your related rights and settings options to protect your privacy, please refer to Google’s privacy policy:
https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin using the Shariff solution

Our website uses so-called social plugins, or “plugins,” from the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA.

When you click the button, a new browser window opens and loads the Instagram page, where you can interact with the plugins, if necessary after entering your login details.

Instagram LLC, based in the USA, is certified under the EU-U.S. Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and settings options to protect your privacy, please refer to Instagram’s privacy policy:
https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. Using a cookie ID, Google records which ads are displayed in which browser and can prevent them from being displayed multiple times.

Processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

DoubleClick can also use cookie IDs to record so-called conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser’s website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through this tool and therefore inform you according to our level of knowledge.

Through the integration of DoubleClick, Google receives the information that you accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider may obtain and store your IP address.

If you wish to object to participation in this tracking procedure, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com:
https://www.google.de/settings/ads

This setting will be deleted if you delete your cookies. Alternatively, you can obtain information about cookies and make settings through the Digital Advertising Alliance at:
www.aboutads.info

You can also configure your browser to inform you when cookies are set and decide individually whether to accept them, or exclude acceptance of cookies in certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.

Further information about DoubleClick by Google’s privacy policy can be found at:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program Google AdWords and, as part of Google AdWords, conversion tracking from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising materials known as Google AdWords. Based on campaign data, we can determine how successful individual advertising measures are. Our interest is to show you advertising that is of interest to you, make our website more interesting for you, and achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification.

If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked across the websites of AdWords customers.

The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.

If you do not wish to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie through your browser user settings. You will then not be included in the conversion tracking statistics.

We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.

Further information about Google’s privacy policy can be found at:
https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them through the appropriate settings in your browser software or by downloading and installing the browser plugin available at:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you deactivate the use of cookies.

11) WEB ANALYTICS SERVICES

Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses cookies, which are text files stored on your computer and which enable analysis of your use of the website. The information generated by the cookie about your use of this website, including the shortened IP address, is usually transferred to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension “_anonymizeIp(),” which ensures anonymization of the IP address by shortening it and excludes direct personal identification.

Through this extension, your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

In these exceptional cases, processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports about website activity, and provide us with other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by making the appropriate settings in your browser software. However, we point out that in this case you may not be able to use all functions of this website fully.

You can also prevent the collection of data generated by the cookie and related to your use of the website, including your IP address, by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at:
https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future. This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again:
Deactivate Google Analytics

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a user ID. When a user first accesses a page, they are assigned a unique, permanent, and anonymized ID that is set across devices. This makes it possible to assign interaction data from different devices and sessions to a single user.

The user ID does not contain personal data and does not transmit such data to Google.

You may object to data collection and storage via the user ID at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.

You can deactivate it using a Google browser plugin:
https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, within browsers on mobile devices, you can click the relevant link to set an opt-out cookie that prevents Google Analytics from collecting data within this website in the future.

Further information about Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via the pixel method

This website uses the Facebook Pixel from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

If express consent is given, this allows user behavior to be tracked after users have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising measures.

The data collected is anonymous to us, meaning it does not allow us to draw conclusions about the identity of users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible, and Facebook may use the data for its own advertising purposes in accordance with Facebook’s data usage policy:
https://www.facebook.com/about/privacy/

You can allow Facebook and its partners to place advertisements on and outside Facebook. A cookie may also be stored on your computer for these purposes.

These processing operations are carried out exclusively when express consent is given in accordance with Art. 6(1)(a) GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years of age. If you are younger, we ask you to request permission from your legal guardians.

Facebook Inc., based in the USA, is certified under the EU-U.S. Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can configure your internet browser so that no cookies can be stored on your computer in the future or so that cookies already stored are deleted. However, disabling all cookies may mean that some functions on our websites can no longer be performed.

You can also disable the use of cookies by third parties, such as Facebook, on the Digital Advertising Alliance website:
https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses Google AdWords Remarketing functions. We use this to advertise this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit.

Processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you view on the web.

If you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups.

You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plugin available at:
https://www.google.com/settings/ads/onweb/

Alternatively, you can obtain information about setting cookies and make settings through the Digital Advertising Alliance at:
www.aboutads.info

You can also configure your browser to inform you when cookies are set and decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield framework, which ensures compliance with the level of data protection applicable in the EU.

Further information and Google’s privacy policy regarding advertising can be found here:
https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1

Applicable data protection law grants you comprehensive rights as a data subject with respect to the controller regarding the processing of your personal data. These include rights of access and intervention, about which we inform you below:

Right of access according to Art. 15 GDPR:
You have the right to obtain information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or criteria for determining the storage period, the existence of a right to rectification, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the significance and intended effects of such processing for you, as well as your right to be informed about the safeguards under Art. 46 GDPR when your data is transferred to third countries.

Right to rectification according to Art. 16 GDPR:
You have the right to immediate correction of incorrect data concerning you and/or completion of incomplete data stored by us.

Right to deletion according to Art. 17 GDPR:
You have the right to request deletion of your personal data if the requirements of Art. 17(1) GDPR are met. However, this right does not exist in particular if processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for asserting, exercising, or defending legal claims.

Right to restriction of processing according to Art. 18 GDPR:
You have the right to request restriction of processing of your personal data while the accuracy of your data contested by you is being verified; if you refuse deletion of your data due to unlawful data processing and instead request restriction of processing; if you need your data to assert, exercise, or defend legal claims after we no longer need this data once the purpose has been fulfilled; or if you have objected for reasons arising from your particular situation, as long as it has not yet been determined whether our legitimate reasons prevail.

Right to notification according to Art. 19 GDPR:
If you have asserted the right to rectification, deletion, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you has been disclosed of this correction or deletion of data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

Right to data portability according to Art. 20 GDPR:
You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format or to request transmission to another controller, insofar as this is technically feasible.

Right to withdraw consent according to Art. 7(3) GDPR:
You have the right to withdraw consent once given for the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the affected data immediately unless further processing can be based on a legal basis for processing without consent. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent before withdrawal.

Right to lodge a complaint according to Art. 77 GDPR:
If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, without prejudice to any other administrative or judicial remedy, especially in the member state of your residence, workplace, or the place of the alleged infringement.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of storage of personal data is determined by the respective statutory retention period, such as commercial and tax law retention periods.

After the period expires, the corresponding data is routinely deleted, provided it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in continued storage.